From ShattaFest to MoMo Fest: Entertainment takes centre stage in youth engagement

Haber özeti

Entertainment is playing an increasingly important role in how brands, artistes and organisations connect with Ghana’s growing youth population. Recent experiences from ShattaFest and MoMo Fest have demonstrated how large entertainment programmes can attract young audiences while creating platforms for engagement and commercial activity. ShattaFest has leveraged Shatta Wale’s strong following to bring fans…